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George Fernandez

President & CEO

A respected and influential visionary who possesses both authentic experience and passion for solving complex social issues. A vibrant leader who effectively channels ideas, energy, and skill to equip organizations to drive social and economic transformation by celebrating cultural identities.

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Virginia Roth

Chief Branding & Strategy Officer

A born leader and skilled listener who is proficient at translating client needs into actionable strategies. Extreme believer in communications that are based on a foundation of research. Ever-vigilant on results monitoring and analysis and keeping executive teams informed every step of the way.

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Mary Oliveira

Chief Operations Officer

A diversely and dynamically experienced business operations professional with a sharp mind for maximizing organizational growth. A confident yet approachable team leader who drives progress through proactive planning, strategic partnerships, and business development.

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Yvonne Evans

VP Finance & Operations

Masterfully oversees the three Bs:  budgets, billings and our beautifully remodeled building and its technology. A mathematical mind with a passion for our business and what we create. A no-nonsense get-it-done detail manager with an infectious, hearty laugh.

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Joe Knezic

VP Branding & Creative Services

A seasoned and savvy brand strategist with a penchant for clients who are focused on social missions. Relentless seeker of innovative visual and verbal content that advances a client’s brand. Well-versed in translating research findings into compelling messaging.

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Jennifer Andren

VP Media Director

Media mastermind whose strategies are consistently fueled by data-driven insights. Leaves no option unturned when evaluating most effective channels for disseminating client messages. Relentless, but fair, in negotiating the best rates and most advantageous placements. Experience portfolio includes national brands like Pepsi, Taco Bell and American Airlines in major markets like New York, Philadelphia, Cleveland and Dallas.

Tracy Pawelski

Senior Communications Counsel

A powerhouse of private and public sector know-how. Formerly VP of external communications for a grocery retail leader and communications director for Pennsylvania’s largest state agency. Nationally recognized for public relations, reputation management, corporate responsibility and community engagement strategies.

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Teri Hurst

Senior Account Manager

Priestess of project planning and task coordination. Communicates closely with clients to ensure expectations and timelines are met. Circus-worthy juggling talents honed by a diverse marketing background that includes promotion for international touring acts such as Cirque du Soleil and Ringling Bros. and Barnum & Bailey.

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Carlos Centeno

Associate Creative Director

An adventurous designer, strategist and user experience evangelist. Fluent in Spanish and Geek. Revels in developing innovative solutions within challenging design and business constraints. Uses his creative passion and technical proficiency to help clients take fresh approaches in tackling traditional and digital media terrains.

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Jordan Scott

Human-Centered Innovation & Design Analyst

A design thinker passionate about identifying root causes for change. Penn State Millennium Scholar and natural-born servant leader committed to studying and improving communities. A data nerd with the ability to transform information into sustainable solutions.

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Ann Gallina

Account Manager

A breadth of business experience and focused on client service. Keeper of all the details that take a client project from good to wow. Works with agency leadership and the account service team to plan and polish until Ray Bans are required.

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Brandie Trostle

Media Coordinator

Spunky and sparkling hitter of the media launch buttons. Assists with media planning, management and buying for all agency clients across traditional and digital platforms. Tracks and reports on results and outcomes.

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Beth Shanabrough

Associate Media Coordinator

Bosses day-to-day operations at our shop and is the first smiling face people see. Manages post-buy and accountability for all media buys to document that our clients are getting maximum value for their media dollars.