Meet the minds that make the magic happen.
We’re an eclectic and energetic bunch of smart thinkers, innovative strategists and savvy experts skilled in all facets of communications. Clients appreciate the positive vibe our team exudes through its collaborative approach to problem-solving and our unyielding obsession with ROI. Come get to know us and do your own chemistry check.


George Fernandez
President & CEO
A respected and influential visionary who possesses both authentic experience and passion for solving complex social issues. A vibrant leader who effectively channels ideas, energy, and skill to equip organizations to drive social and economic transformation by celebrating cultural identities.


Virginia Roth
Chief Branding & Strategy Officer
A born leader and skilled listener who is proficient at translating client needs into actionable strategies. Extreme believer in communications that are based on a foundation of research. Ever-vigilant on results monitoring and analysis and keeping executive teams informed every step of the way.


Mary Oliveira
Chief Operations Officer
A diversely and dynamically experienced business operations professional with a sharp mind for maximizing organizational growth. A confident yet approachable team leader who drives progress through proactive planning, strategic partnerships, and business development.


Yvonne Evans
VP Finance & Operations
Masterfully oversees the three Bs: budgets, billings and our beautifully remodeled building and its technology. A mathematical mind with a passion for our business and what we create. A no-nonsense get-it-done detail manager with an infectious, hearty laugh.


Joe Knezic
VP Branding & Creative Services
A seasoned and savvy brand strategist with a penchant for clients who are focused on social missions. Relentless seeker of innovative visual and verbal content that advances a client’s brand. Well-versed in translating research findings into compelling messaging.


Jennifer Andren
VP Media Director
Media mastermind whose strategies are consistently fueled by data-driven insights. Leaves no option unturned when evaluating most effective channels for disseminating client messages. Relentless, but fair, in negotiating the best rates and most advantageous placements. Experience portfolio includes national brands like Pepsi, Taco Bell and American Airlines in major markets like New York, Philadelphia, Cleveland and Dallas.


Tracy Pawelski
Senior Communications Counsel
A powerhouse of private and public sector know-how. Formerly VP of external communications for a grocery retail leader and communications director for Pennsylvania’s largest state agency. Nationally recognized for public relations, reputation management, corporate responsibility and community engagement strategies.


Teri Hurst
Senior Account Manager
Priestess of project planning and task coordination. Communicates closely with clients to ensure expectations and timelines are met. Circus-worthy juggling talents honed by a diverse marketing background that includes promotion for international touring acts such as Cirque du Soleil and Ringling Bros. and Barnum & Bailey.


Carlos Centeno
Associate Creative Director
An adventurous designer, strategist and user experience evangelist. Fluent in Spanish and Geek. Revels in developing innovative solutions within challenging design and business constraints. Uses his creative passion and technical proficiency to help clients take fresh approaches in tackling traditional and digital media terrains.


Jordan Scott
Human-Centered Innovation & Design Analyst
A design thinker passionate about identifying root causes for change. Penn State Millennium Scholar and natural-born servant leader committed to studying and improving communities. A data nerd with the ability to transform information into sustainable solutions.


Ann Gallina
Account Manager
A breadth of business experience and focused on client service. Keeper of all the details that take a client project from good to wow. Works with agency leadership and the account service team to plan and polish until Ray Bans are required.


Brandie Trostle
Media Coordinator
Spunky and sparkling hitter of the media launch buttons. Assists with media planning, management and buying for all agency clients across traditional and digital platforms. Tracks and reports on results and outcomes.


Beth Shanabrough
Associate Media Coordinator
Bosses day-to-day operations at our shop and is the first smiling face people see. Manages post-buy and accountability for all media buys to document that our clients are getting maximum value for their media dollars.