Meet the minds that make the magic happen.
We’re an eclectic and energetic bunch of smart thinkers, innovative strategists and savvy experts skilled in all facets of communications. Clients appreciate the positive vibe our team exudes through its collaborative approach to problem-solving and our unyielding obsession with ROI. Come get to know us and do your own chemistry check.


George Fernandez
President & CEO
A respected and influential visionary who possesses both authentic experience and passion for solving complex social issues. A vibrant leader who effectively channels ideas, energy, and skill to equip organizations to drive social and economic transformation by celebrating cultural identities. Learn more about George >


Virginia Roth
Chief Branding & Strategy Officer
A born leader and skilled listener who is proficient at translating client needs into actionable strategies. Extreme believer in communications that are based on a foundation of research. Ever-vigilant on results monitoring and analysis and keeping executive teams informed every step of the way.


Michelle Callanta
Chief Strategy & Innovation Officer
Slayer of complex challenges. Wielder of savvy strategies that integrate engaging messaging and the right media channels. A stickler for staying focused on client objectives. Committed to consistently delivering results that are on time and on budget.


Ashleigh Aviles
Senior Account Executive
Revels in the pressure to keep things moving, on time and engaging. Meticulously attuned to our clients' needs, keeping all aspects of their projects seamless with her no-nonsense and can-do attitude. A go-to for maximizing productivity, minimizing wheel spinning and delivering results with unmatched efficiency.


Tracy Rouscher
Accounting Manager
Rocking the numbers game for more than 20 years. Successfully conquers spreadsheets and tames financial beasts. Has a DIY penchant for transforming the ordinary into treasure and gardens into paradises.


Joe Knezic
VP Branding & Creative Services
A seasoned and savvy brand strategist with a penchant for clients who are focused on social missions. Relentless seeker of innovative visual and verbal content that advances a client’s brand. Well-versed in translating research findings into compelling messaging.


Tracy Pawelski
Senior Communications Counsel
A powerhouse of private and public sector know-how. Formerly VP of external communications for a grocery retail leader and communications director for Pennsylvania’s largest state agency. Nationally recognized for public relations, reputation management, corporate responsibility and community engagement strategies.


Carlos Centeno
Associate Creative Director
An adventurous designer, strategist and user experience evangelist. Fluent in Spanish and Geek. Revels in developing innovative solutions within challenging design and business constraints. Uses his creative passion and technical proficiency to help clients take fresh approaches in tackling traditional and digital media terrains.


Ann Gallina
Account Manager
A breadth of business experience and focused on client service. Keeper of all the details that take a client project from good to wow. Works with agency leadership and the account service team to plan and polish until Ray Bans are required.


Abigail Sohonage
Marketing Coordinator
Strategic thinking courses through her veins. A skilled visual storyteller and social media connoisseur. Fueled by a passion for mission-driven content, she expertly wields her craft to transform ideas into organized and engaging forms. A firm believer that every like, comment and share serves as a living testament to the captivating power of behavioral neuroscience.


Brandie Trostle
Media Coordinator
Spunky and sparkling hitter of the media launch buttons. Assists with media planning, management and buying for all agency clients across traditional and digital platforms. Tracks and reports on results and outcomes.


Beth Shanabrough
Associate Media Coordinator
Bosses day-to-day operations at our shop and is the first smiling face people see. Manages post-buy and accountability for all media buys to document that our clients are getting maximum value for their media dollars.