Pennsylvania Housing Finance Agency: Statewide Foreclosure Counseling Campaign


As hopeless as an impending home foreclosure may seem, homeowners who are able to face the situation head-on may find there are options of which they were unaware. Our Foreclosure Prevention campaign encouraged action and drove audiences to a branded custom landing page to locate free counseling.


Over a 12-week campaign, website users increased by 30.65% compared to the previous 3-month period. Average time spent visiting increased 97.56% site-wide.

