Research showed Pennsylvanians don’t know what insurance fraud is, so asking them to not commit it isn’t likely to be effective. For the last six years, we’ve been using real-life scenarios and a full complement of media and PR channels to educate citizens so they remain on the right side of the law. According to follow-up studies, it’s working.
The latest campaign, “See How They Lie”, calls out some shady members of society to provide a primer on what not to do. High-octane videos provide previews of dumb acts and their serious consequences.