A longtime supporter of the YWCA Greater Harrisburg, our agency’s late founder Carolyne Smith established the In a Pinch Fund to help women living at the YWCA shelter with one-time grants for items such as a suit for a job interview, glasses, work boots.

We developed a brand identity for the Fund with the tagline, “Help with small things when they matter most.” A promotion with downtown businesses encouraged all manner of small donations. Over just six weeks, this unique effort raised thousands of dollars and increased awareness of the Fund.