Local farm markets are the prime destination if you’re looking for right-from-the-tree Pennsylvania apples.

We tapped into the power of outdoor, radio, print and digital ads to encourage consumers to “find fresh” — and created a search feature on the website to help them locate farm markets closest to them that offered their favorite apple varieties. Our PR team also reached out to food writers and reporters using news releases and personal pitches.

"Find Fresh" Display Ad
“Find Fresh” Display Ad

The 7-week campaign received over 3.5 million paid impressions and caused website traffic to increase 600 percent.

:60 Radio Spot