Our research confirmed that most people want to recycle, especially if it’s convenient. So the timing was right to educate consumers throughout six PA counties about the benefits of single-stream recycling.

We branded the program as One-for-All Single-Stream Recycling and developed strategies for a launch and consumer promotion. A humorous, but fact-filled, radio campaign drew 7,507 website hits from mid-May to mid-November 2015, sparking a 400% increase in site traffic during that period.

Microsite for single-stream recycling program

‘Welcome to the Bin’ :60 Radio Spot