Lycoming County Resource Management Services: One-for-All Single-Stream Recycling Brand Development, Launch and Promotion
Our research confirmed that most people want to recycle, especially if it’s convenient. So the timing was right to educate consumers throughout six PA counties about the benefits of single-stream recycling.
We branded the program as One-for-All Single-Stream Recycling and developed strategies for a launch and consumer promotion. A humorous, but fact-filled, radio campaign drew 7,507 website hits from mid-May to mid-November 2015, sparking a 400% increase in site traffic during that period.
