Your brand — its reputation, perceptions of it, and the influence it wields — is your organization’s most valuable asset. Developing sound strategies to effectively tell its story is essential to maintaining a positive presence for you.
That’s why many of the region’s leading brands have chosen to partner with PPO&S. Our savvy and strategically minded team of public relations experts have the know-how and depth of experience to help clients control how important news and other information is released and spread.
Helping you get the word out
Team PPO&S brings a mastery of PR fundamentals to the table — from media relations and crisis communications to story pitches and event planning. But our clients appreciate that we can also deploy a broader-based set of strategic communications specialties.
Maintaining your image through communications often entails both internal and external communications — and we’re adept at striking the right balance. We know when to incorporate customized research to take a stance or provide proof points in support of your brand. To fortify the leaders who serve as the public “face” of your organization, we also design media training specifically to your needs.
When we faced one of our biggest public relations opportunities, we needed a business partner with the right mix of tact, courage and pizazz. PPO&S had the strategic communications experience to help us successfully navigate a business-critical announcement. Even when the waters got rough, we were able to keep the messaging positive and our credit union’s vision and mission out front.
PPO&S provided a game-changing communications opportunity for Pennsylvania’s charter schools through its Reputation Management seminars. Being able to implement the strategies that we learned has been priceless and will ensure that our opposition is never again able to tell our story for us!
The Pennsylvania Waste Industries Association has been leading the charge to encourage Pennsylvania drivers to slow down to help keep our workers safe.
PPO&S was instrumental in helping our industry raise awareness of a new law to protect Pennsylvanians who work along our roadways. I’ll never forget our PA Capitol Rotunda press event, complete with member employees in their hard hats and safety vests holding Slow Down signs – that gave us statewide visibility and an opportunity to deliver a life-saving message.
Enhancing your brand
Through our Reputation Management practice, we help organizations like yours take a 360-degree look at factors that can impact your image and work with you to develop a sound, proactive plan to protect and enhance your brand.
Providing support in challenging times
When crisis strikes — and inevitably it will — our Crisis Management expertise will help you promptly navigate your way through the situation so your organization’s brand is not permanently defined by it.
PPO&S gave us the perspective, tools and confidence we needed to be engaged leaders and fierce advocates.
As we reinvent programs to meet the needs of today and tomorrow’s girls, PPO&S – through strategic message development and board training – gave us the perspective, tools and confidence we needed to be engaged leaders and fierce advocates on behalf of girls everywhere.
I have entrusted PPO&S with many important assignments over the decades but my favorite was when Whitaker Center for Science and the Arts hired PPO&S as the communications partner for CowParade Harrisburg. As the publicist for the cows, PPO&S created excitement, drove visibility, and helped us capture the hearts of the community with the most successful public art campaign ever launched in the region.