We were recently recognized in the Service Industry Advertising Awards (SIAA) with a total of 13 awards, including a Best of Show. This marks the second time in 3 years the agency has earned this national honor.
This year’s panel of judges recognized a television commercial the agency created for the Pennsylvania Liquor Control Board (PLCB) as part of its new statewide underage drinking prevention campaign with a Best of Show Award for outstanding creativity.
…the SIAA gives you the opportunity to see how your programs and content stack up against the best in the country.
Overall, the campaign took 6 awards, with the Best of Show TV spot also grabbing a Gold Award. A radio commercial from the same campaign won a Gold Award, and a poster earned a Silver Award. The entire integrated marketing campaign and website earned Merit Awards.
“As a service industry marketing professional, the SIAA gives you the opportunity to see how your programs and content stack up against the best in the country,” said PPO&S President Virginia Roth. “Developing a campaign to help parents talk with their kids about the dangers of underage drinking is meaningful work and we’re proud to see it recognized at the national level.”
Gold Awards were also presented to PPO&S for a television spot and direct mail created for Milton Hershey School, and for Commonwealth Libraries’ Summer Quest program logo design. PPO&S took a Silver Award for design of the Harrisburg Symphony capital campaign brochure. Design of Pennsylvania Department of Transportation’s Commute By Rail website and logo design for the Pennsylvania Pharmacists Association won Bronze Awards. Display banners created for Girl Scouts In The Heart of PA earned a Merit Award.
The Service Industry Advertising Awards began in 2003 to recognize the advertising excellence of the service industry. Over 1,600 entries were received in this year’s competition. A national panel of industry experts evaluated and rated entries for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.